Join Sean Adams for an in-depth discussion in this video Determining if you will use digital or offset printing, part of Foundations of Layout and Composition: Marketing Collateral.
…Over the last five years, the…quality of digital printing has increased dramatically.…Now it's as good as offset printing, so how do you know which route to take?…First, digital printing is done on printers much like…the one in your office or house, but larger.…They function the same.…Individual sheets of paper are printed…using cyan, yellow, magenta, and black cartridges.…Each print out costs you the same, whether you print ten or 100 copies.…
Offset printing is the traditional method that everyone…has seen in a movie or on television, when…someone goes to a printing plant and there…are giant, loud machines churning out thousands of prints.…This method has been in use for over a hundred years.…This is not a digital process.…It's based on actual ink, water, and paper.…Ink is put into a well, and an impression is…made as the paper comes into contact with a printing plate.…Typically offset uses cyan, magenta, yellow and black.…
But since the impression is made with ink, you can add custom colors.…Most of the time, the budget dictates the technique.…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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