Join Sean Adams for an in-depth discussion in this video Designing a folder, part of Foundations of Layout and Composition: Marketing Collateral.
…I once bought a set of booklets about…radio electronics that was incredibly dull and technical.…I don't care about radio electronics, but they…were housed in the most beautiful gold metallic folder.…I threw away the books, but I kept the folder.…Now imagine if I cared about radio electronics.…That combination would've made my week.…That's good design.…Once you've decided on a correct size and format…of the folder, it's time to start applying graphics.…
I make several versions and save them as I move along,…so I can go back and look at the entire exploration.…This is a point when you can work in broad strokes.…Once you narrow down the best versions, you can go back and refine.…Don't worry about the right way to design this.…You may have seen hundreds of white folders with a logo…in the middle, but that doesn't mean those are the only options.…That's a good first step.…Now begin playing with scale.…Save this version.…Now scale the logo so large it takes up the…entire cover, or wraps around the back of the folder.…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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