Join Craig Smallish for an in-depth discussion in this video Design trends, part of Designing a Print Ad.
…Design trends are those styles and treatments that can develop…quickly and become very popular in print and digital media.…Depending on what you are trying to promote with your print…ad, design trends are something you want to keep an eye on.…Being aware of design trends can be helpful as styles…in design change just as it does in furniture and clothing.…Using a design style that is no longer popular, might…be compared to sporting an outfit that's no longer in fashion.…You'll probably get some attention, but maybe not for the reasons you want.…
A quick web search for graphic design…trends or visual design trends, can lead you…to some pretty good resources that'll help you…keep an eye on current and future trends.…Some design trends can become very widespread and very influential.…For instance, the use of silhouetted figures and…high contrast imagery emerged as a very popular trend…that almost singlehandedly defined the identity for both…the Target and Apple brands for quite some time.…Variations of this style were used for quite a while.…
Author
Released
5/27/2014- Establishing the campaign message
- Developing your first ad concepts
- Creating thumbnail sketches
- Choosing the best media to convey your message
- Managing contrast in a composition
- Refining ad layouts
- Preparing a print ad presentation for clients
Skill Level Beginner
Duration
Views
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with Mary Jane Begin1h 57m Beginner
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Introduction
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Welcome1m 18s
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Course case study1m 40s
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1. The Power of a Well-Composed Ad Design
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The competition3m 14s
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What captures attention?3m 45s
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2. Establishing the Foundation: The Client Brief
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What's the message?2m 53s
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3. Great Ad Designs Begin with Great Concepts
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Concept two: "Room Service"1m 11s
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Concept three: "Reflections"1m 13s
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Ad copy and content2m 55s
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4. Creating Thumbnail Layouts
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What are thumbnail sketches?3m 14s
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Thinking outside the page2m 27s
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Challenge: Thumbnail sketch1m 42s
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Solution: Thumbnail sketch1m 52s
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5. The Best Choice of Media to Communicate the Message
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The designer's palette2m 25s
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Typography4m 11s
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Design trends2m 3s
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6. Putting It All Together
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Resources and references3m 19s
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Challenge: Reference photo2m 59s
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Solution: Reference photo2m 31s
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7. Refining the Layout
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Location is everything4m 6s
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Refining the ad layouts3m 48s
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8. Developing the Final Comp
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What is a final comp?5m 2s
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Preparing the presentation3m 53s
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9. The Pitch/Client Presentation
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Presenting to the client4m 6s
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Video: Design trends