Join Sean Adams for an in-depth discussion in this video Creating imagery, part of Foundations of Layout and Composition: Marketing Collateral.
…When we look at a brochure the first thing we look for is images.…It's hard wired into our brain.…When we see the images we try to determine…what do they mean, and then we read the copy.…There are a few ways that I get the images for a piece.…The client may supply them.…I find them myself from online resources…such as, stock photography or copyright free images.…I can hire a photographer or illustrator, or I can…make the images myself, either photographically, or as an illustration.…
The one way I never get images is by going online,…using a search engine, and grabbing one from an image search.…In the first place, I may be violating copyright laws.…And I'm probably choosing an image that isn't the very best quality.…If I use a stock photography resource, I…spend a long time searching for the right images.…They need to be the right tone and style and hopefully unique.…The images should feel as though they were made specifically for your project.…You don't want your brochure to be populated…with generic or inauthentic images along the lines…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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