Join Sean Adams for an in-depth discussion in this video Components of a stationery system, part of Layout and Composition: Marketing Collateral.
…Stationary systems exist to communicate professionalism.…An organization uses this to create a unified and cohesive voice.…I once had a client who had 20 different departments.…They presented me with letterhead from 20…different departments, all designed in their own way.…The message here was, we're disorganized.…A stationary system will also manage costs.…If I print the items once every three months as a group.…It will be less expensive than printing one…business card this week, and another two weeks later.…
The specific elements of a system will vary by client.…A smaller company may only need a…letterhead, number ten business envelope, and business card.…Larger organizations might require several different…versions of a letterhead for different divisions.…A number ten business envelope, nine by 12 catalog envelope, mailing label.…Business cards for many people, or a set of stationery only used by the CEO.…Before I embark on designing every last item, I work with…a client to get to the heart of his or her needs.…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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