Join Sean Adams for an in-depth discussion in this video Components of a stationery system, part of Foundations of Layout and Composition: Marketing Collateral.
…Stationary systems exist to communicate professionalism.…An organization uses this to create a unified and cohesive voice.…I once had a client who had 20 different departments.…They presented me with letterhead from 20…different departments, all designed in their own way.…The message here was, we're disorganized.…A stationary system will also manage costs.…If I print the items once every three months as a group.…It will be less expensive than printing one…business card this week, and another two weeks later.…
The specific elements of a system will vary by client.…A smaller company may only need a…letterhead, number ten business envelope, and business card.…Larger organizations might require several different…versions of a letterhead for different divisions.…A number ten business envelope, nine by 12 catalog envelope, mailing label.…Business cards for many people, or a set of stationery only used by the CEO.…Before I embark on designing every last item, I work with…a client to get to the heart of his or her needs.…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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