Join Sean Adams for an in-depth discussion in this video Color, part of Foundations of Layout and Composition: Marketing Collateral.
…If you've seen my work, you now that…I'm no stranger to bright color and high contrast.…This couldn't be more true in the poster format.…The poster needs to scream, I'm here, look at me.…Of course, there are always exceptions to any rule.…But a poster's job is to send a message quickly, and aggressively.…Medium grey posters tend to be overlooked.…Bold, clear, and bright colors are a great device to command attention.…
By clear, I am talking about pure colors that are not washed out or grayed down.…Strong colors, used in large scale, are another tool to create a bold poster.…You have a big canvas to work on with…the poster, so don't miss the opportunity to work big.…An all black poster with white typography, or a predominantly yellow, green, blue or…red poster, will not be missed after it is hung on a construction wall.…It is the area covered here that makes a statement more than the specific tone.…
Look around your surroundings right now.…There are a million small details attracting your attention.…Now, think of your visual experience on the street.…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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