Join Sean Adams for an in-depth discussion in this video Clients, part of Layout and Composition: Marketing Collateral.
…I've heard a lot of designers say, gee,…that would've been so much better without a client.…I don't believe this in any way.…The client not only pays the bills, but in a good relationship, is a collaborator.…Now, let's define a good relationship.…In any creative endeavor, there will be subjectivity and ego.…Expect disagreements, but respect is at the core of this.…My favorite clients are not the ones who let me do anything I want.…They are the people who bring a new perspective to the project.…
They understand their business and audience and can…give me insights that I didn't already have.…This often leads to a solution that I…couldn't do on my own, but something richer.…I also demand a level of respect.…If I give that to my client, I expect the same in return.…He or she may disagree with an option or want to…see additional variations, but that doesn't mean they think I'm an idiot.…It's just good collaboration.…However, there is one person in the world who can yell at me.…My mother.…
There is no professional life to be yelled at…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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