Join Sean Adams for an in-depth discussion in this video Choosing paper and printing, part of Layout and Composition: Marketing Collateral.
…Designing on the computer has changed the way we work.…When I started designing, I used a T square, sketches, and ordered type.…Today, the computer does most of that work.…That's good, and that's an upside.…The downside however, is that sometimes, what…is on the screen cannot be made physically.…I've had designers show me solutions that blow my socks off.…But, unfortunately, they're impossible to print.…Printing still relies on physics.…
Ink is put onto paper.…There are limitations, such as page size, amount of colors, type of paper, and time.…Rather than designing something unprintable, and turning…it over to a printer to solve, it's…a good idea to start working with a printer at the beginning of a project.…A good printer will work with you to…determine the most efficient size of the piece.…Since paper sizes are set, a change of one…half of an inch could make a huge cost difference.…The printer will also work with you, to determine what…type of process is best, traditional offset, or digital printing.…
And, he or she can guide you in terms of how…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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