Join Craig Smallish for an in-depth discussion in this video Challenge: Reference photo, part of Designing a Print Ad.
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…In this challenge, you'll be working to produce a quick reference…photo, that could be used to help you refine an ad layout.…Been able to produce a quick photo reference, to help you refine…your design layouts, can not only save you time by not having to…search for that perfect image, but it also gives the designer, a ton…more control over lighting, angle of view, and positioning of your subject matter.…Much like I did with my reflections ad concept.…Where I needed an image of a woman, standing in…a window, holding the drapes open, with her arms outstretched.…
You'll be working with a rough sketch layout, that should give you…a good feel for the scene we're trying to replicate with a photo.…This rough sketch, is actually one of my rough…concepts for the Landon Hotel that I produced earlier.…It's an idea that I thought had some good potential.…But we're going to need some good reference material,…to help clean up the layout, and improve the composition.…The fundamental idea behind this sketch, is that there's far more…
- Establishing the campaign message
- Developing your first ad concepts
- Creating thumbnail sketches
- Choosing the best media to convey your message
- Managing contrast in a composition
- Refining ad layouts
- Preparing a print ad presentation for clients
Skill Level Beginner
Developing Ideas and Design Conceptswith Craig Smallish1h 39m Appropriate for all
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
1. The Power of a Well-Composed Ad Design
2. Establishing the Foundation: The Client Brief
What's the message?2m 53s
3. Great Ad Designs Begin with Great Concepts
4. Creating Thumbnail Layouts
5. The Best Choice of Media to Communicate the Message
6. Putting It All Together
7. Refining the Layout
8. Developing the Final Comp
9. The Pitch/Client Presentation
Presenting to the client4m 6s
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