Join Sean Adams for an in-depth discussion in this video Challenge: Designing a stationery system, part of Foundations of Layout and Composition: Marketing Collateral.
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- Exercise Files
…In this challenge you'll have the assignment to design a…complete stationery system including a letterhead, envelope, and business card.…I'll provide the logo and content, but you'll need to put it all together.…Your objectives for this challenge includes…designing an unexpected and bold letterhead.…An envelope which uses the same elements but isn't just a duplication of the…letterhead, and a two-sided business card of any size or shape you want.…
Remember to do a study with multiple options.…You don't want to stay on one page and push type around for hours.…Try a layout, add a page and make another, and so on.…You can find the assets for this challenge in the exercise files folder.…Don't get too concerned about refining all the elements to death.…This is a chance to work in broader strokes.…This challenge should take about 15 minutes to complete.…Spend five minutes on the letterhead, five minutes on…the envelope and another five minutes on the business card.…
When you're done, make sure to check out my…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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