Join Sean Adams for an in-depth discussion in this video Business cards, part of Foundations of Layout and Composition: Marketing Collateral.
…Whether you are a design student just starting out or have been doing…this for a long time, somebody has asked you to design a business card.…As ubiquitous and common as they are, they are…the most challenging item that we have to design.…There are, of course, many places where someone…can have 500 business cards printed for practically nothing.…These are off the shelf, using a…set template and not particularly quality materials.…This may save time and money, but there couldn't…be a more critical item that says who you are.…
The business card needs to do many jobs.…Functionally, it needs to give the reader information.…It also needs to serve as a prop during an introduction.…A good business card is a great icebreaker at a meeting.…The card is also an ambassador, it may be the only…physical presence to represent your client when he or she is gone.…A cheap, sloppy or generic card tells the recipient,…I don't care about professionalism, my presentation or quality.…There are many ways to begin designing a business card.…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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