Join Sean Adams for an in-depth discussion in this video Announcements, part of Foundations of Layout and Composition: Marketing Collateral.
…A few months ago, I was fortunate enough to receive…a very nice award from AIGA, the professional design association.…A good friend suggested that we create an…announcement and mail this to friends and clients.…This idea actually sounded creepy to me,…it sounded a little too self-aggrandizing and narcissistic.…In actuality, the award is one that wouldn't be…possible without our clients over the last 20 years.…So it was a way of sharing good news that we all had a part in.…
An announcement isn't a card that says, hi, I'm wonderful.…It's a way of sharing information to people who you believe would want to know.…An announcement can be about many items.…A promotion, a new employee, the release of a…new product, an award, or highlighting a recent success.…You could go to Tiffany's, and order one from a…book of announcements, or design your own and give it personality.…I suggest the latter.…This is another opportunity to stay in touch…with the contact, and remind them you're there.…
There is a standard set of envelope sizes for announcements.…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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