Join Sean Adams for an in-depth discussion in this video 3-dimensional promotion, part of Layout and Composition: Marketing Collateral.
…As designers, we often forget that there…is more than just a two-dimensional surface.…Yes, we live in a material world.…The world is filled with three-dimensional objects.…So, how can we use that when making marketing collateral?…Like every other good design solution, the media should match the message.…First, ask what is the message.…Then, who is this recipient.…The answer to these will help guide your solution.…Years ago, McCoy Paper used a Cadillac as a promotion at a design conference.…
It was a huge hit.…The message, McCoy was unlike the other paper companies, was made very clear.…And the designer audience was thrilled to…see something more than a paper swatch book.…Modern Dog in Seattle used a Jiffy Pop package as the invitation to a K2 event.…It was tongue in cheek and retro, perfect for the audience and the product.…And useful as a snack.…We made a survival kit for unexpected meetings that was a big success.…We used an off the shelf box.…
Purchased a bulk amount of combs, mouthwash, gum, pencils, and a notepad.…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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