Does size matter?

- If you create a balanced and well-executed composition,…shouldn't it work no matter what size it is?…The answer is yes and no.…It really depends on where the final image will land.…Will it be in a book, on a billboard,…your television screen or a T-shirt?…You need to consider the composition in relationship…to the size of the final output…and think about the time a viewer might have…to take in all of the information at hand,…how the shapes, lines and textures read at different sizes,…if the medium is translated well…from original art to finished form,…if size changes the message.…

If a work is being viewed in a gallery or museum,…the viewer can take all the time here she wants to,…to absorb it,…minutes or hours, depending on the viewer's attention span.…If the work is on a billboard or a banner,…the viewer is at a distance…and is likely looking at the image for only a brief period.…Simplicity and clarity of shapes…will make it easier to read.…The same can be said for motion graphics…and imagery that appears on screen very briefly.…