Working with the content

- I'm going to be frank here.…In a perfect world at the beginning of a poster project,…most clients would say,…"Here's my content, the idea, and a few lines of copy."…However the reality is usually more complicated.…I get more content than I can fit on a 24x36in poster.…At this point it's my job to edit.…I don't tell the client that there is too much content…and this is a poster not a brochure.…I find a better solution.…Usually this is a redistribution of content.…

The posters job is to grab attention…and communicate a simple message.…I design the poster with that goal.…All the excess information will probably work better…on the clients website.…Few people want to sit with a poster…and read multiple paragraphs.…Even after editing and separating the content…I may still have more then an image and headline.…I use the posters grid to create hierarchy.…Or move some of the information…to the backside of the poster.…

The image on a poster is not just a rectangle.…The imagery itself should relate to the grid.…The Swiss took this so seriously…