- I'm going to be frank here.…In a perfect world at the beginning of a poster project,…most clients would say,…"Here's my content, the idea, and a few lines of copy."…However the reality is usually more complicated.…I get more content than I can fit on a 24x36in poster.…At this point it's my job to edit.…I don't tell the client that there is too much content…and this is a poster not a brochure.…I find a better solution.…Usually this is a redistribution of content.…
The posters job is to grab attention…and communicate a simple message.…I design the poster with that goal.…All the excess information will probably work better…on the clients website.…Few people want to sit with a poster…and read multiple paragraphs.…Even after editing and separating the content…I may still have more then an image and headline.…I use the posters grid to create hierarchy.…Or move some of the information…to the backside of the poster.…
The image on a poster is not just a rectangle.…The imagery itself should relate to the grid.…The Swiss took this so seriously…
Author
Released
6/4/2015- Why grids and proportions?
- The elements of a grid
- The types of grids
- Designing a master grid
- Asymmetrical vs. symmetrical grids
- Working with column and modular grids
- Managing multiple grids
- Designing posters with a grid
- Using grids in other design projects
Skill Level Beginner
Duration
Views
Related Courses
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Introduction
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Welcome1m 32s
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1. Basics
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Why grids and proportions?2m 17s
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Proportion: The square2m 11s
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Symmetry and asymmetry2m 57s
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2. The Pieces
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The elements of a grid2m 28s
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Types of grids2m 15s
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Which grid is right?1m 56s
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Design process2m 15s
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3. Books
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Working with the content2m 13s
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Symmetrical grids2m 28s
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Asymmetrical grids2m 19s
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4. Publications and Magazines
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Column and modular grids2m 14s
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Working with complex content2m 43s
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Multiple grids2m 39s
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Unexpected grid systems2m 5s
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5. Posters
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Designing the poster grid2m 21s
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Working with the content2m 11s
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Typographic posters3m 36s
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Alternative concepts2m 14s
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6. Other Formats
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Environmental grids2m 9s
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Inspiration3m 11s
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Conclusion
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Recap2m 8s
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Video: Working with the content