- There are hundreds of terms…used to describe what we do as designers…and just as many philosophies about the way we work,…but we all share this:…our job as designers is to create clear communication.…This is achieved with typography, images, and shape.…The combination of these elements…can be aesthetically pleasing or repulsive.…A layout based on consistent proportions and a grid…is more likely to succeed than one…that is haphazard and confused.…
As human beings, we look instinctively…for pattern and meaning.…With the exception of a few people…on hoarding reality shows,…most of us organize our world to make sense.…We put the towels with the other towels…in the linen closet.…We don't put some in the freezer…and others under the bed.…We organize our books by subject, author, or color.…These actions make life more manageable.…This is the core idea of a grid…and consistent proportions.…The grid helps the designer organize the information…with hierarchy and order.…
Consistent proportions provide a visual sense…of unity and clarity.…
Author
Released
6/4/2015- Why grids and proportions?
- The elements of a grid
- The types of grids
- Designing a master grid
- Asymmetrical vs. symmetrical grids
- Working with column and modular grids
- Managing multiple grids
- Designing posters with a grid
- Using grids in other design projects
Skill Level Beginner
Duration
Views
Related Courses
-
Introduction
-
Welcome1m 32s
-
-
1. Basics
-
Why grids and proportions?2m 17s
-
Proportion: The square2m 11s
-
Symmetry and asymmetry2m 57s
-
-
2. The Pieces
-
The elements of a grid2m 28s
-
Types of grids2m 15s
-
Which grid is right?1m 56s
-
Design process2m 15s
-
-
3. Books
-
Working with the content2m 13s
-
Symmetrical grids2m 28s
-
Asymmetrical grids2m 19s
-
4. Publications and Magazines
-
Column and modular grids2m 14s
-
Working with complex content2m 43s
-
Multiple grids2m 39s
-
Unexpected grid systems2m 5s
-
-
5. Posters
-
Designing the poster grid2m 21s
-
Working with the content2m 11s
-
Typographic posters3m 36s
-
Alternative concepts2m 14s
-
-
6. Other Formats
-
Environmental grids2m 9s
-
Inspiration3m 11s
-
Conclusion
-
Recap2m 8s
-
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.
CancelTake notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.
Share this video
Embed this video
Video: Why grids and proportions?