Which grid is right?

- It would be simple to provide a list of projects…and the corresponding correct grid.…There are the basic guidelines…directed by the specific final media.…We know that newspapers,…books, websites, exhibitions,…and posters have unique grid requirements.…These are tried and true…and exist because they work.…Within these, there are variations that can be used.…Knowing which variation is best…is based on your idea and the content.…

My first job is to determine the message…and from that message,…the attitude or personality…will help determine the type of grid to use.…Let's take the example of…a booklet for a surf shack in Hawaii.…The client has asked me to use…images, the logo, and given me text…about the activities.…This is the first question I ask.…What is the message?…If it is catering to a more traditional audience…at a high-end resort,…I might use a symmetrical grid…and treat the images like fine art in a gallery…with an ample border.…

I make a grid with margins,…two columns, and three hang lines.…This divides the pages equally in half,…