Join Andy Schwanbeck for an in-depth discussion in this video Using personas to help explain your research: Part one, part of Learning Design Research.
- As we previously discussed,…personas are a powerful research tool…that can summarize users in order to predict a behavior,…validate findings, and test possible solutions.…In this section we'll take a closer look…at how to use our personas, Derrick and Mark,…to help explain the context of a research problem.…Let's use Derrick for this exercise.…Derrick is a 17 year old boy who has been skateboarding…since he was 12.…He wears baggy shorts and a t-shirt…of the band Sex Pistols.…He likes to listen to punk rock music…while he skates, and has a small group…of four or five friends that behave just like him.…
He knows how to ride on multiple ramps…and can do numerous tricks.…If he messes up or falls, he laughs…and gets back up quickly.…He loves watching extreme games on tv…and aspires to be the next Tony Hawk.…What we're gonna try to do is reduce the amount…of injuries occurring at a newly-opened skatepark.…Derrick, our aggressive skateboarder,…will be perfect to help us frame…how and why this is happening.…To help us do this, we'll use our persona…
Andy Schwanbeck
Peni Acayo
Released
2/24/2015- Using research to add value and credibility to design work
- Understanding the different types of research
- Choosing research tools
- Creating a research plan
- Presenting research
- Using research to begin the design process
Skill Level Beginner
Duration
Views
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Introduction
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Welcome50s
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Challenges21s
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1. Why Design Research Matters
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2. Understanding Different Research Methods
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Market research2m 57s
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Ethnographic research4m 2s
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3. Tools for Design Research
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Literature review4m 32s
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Competitive analysis4m 4s
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Observational note-taking5m 29s
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Photo ethnography4m 23s
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Questionnaire/survey6m 6s
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Interview5m 56s
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Focus group5m 9s
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4. Creating a Design Research Plan
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Research process overview7m 41s
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5. Synthesizing and Presenting Your Findings
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Information frameworks3m 41s
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Experience model: The 5 Es4m 38s
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6. Using Research to Inform Design Solutions
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Conclusion
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Final thoughts3m 24s
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Additional resources1m 57s
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Video: Using personas to help explain your research: Part one