Using personas to help explain your research: Part one

- As we previously discussed,…personas are a powerful research tool…that can summarize users in order to predict a behavior,…validate findings, and test possible solutions.…In this section we'll take a closer look…at how to use our personas, Derrick and Mark,…to help explain the context of a research problem.…Let's use Derrick for this exercise.…Derrick is a 17 year old boy who has been skateboarding…since he was 12.…He wears baggy shorts and a t-shirt…of the band Sex Pistols.…He likes to listen to punk rock music…while he skates, and has a small group…of four or five friends that behave just like him.…

He knows how to ride on multiple ramps…and can do numerous tricks.…If he messes up or falls, he laughs…and gets back up quickly.…He loves watching extreme games on tv…and aspires to be the next Tony Hawk.…What we're gonna try to do is reduce the amount…of injuries occurring at a newly-opened skatepark.…Derrick, our aggressive skateboarder,…will be perfect to help us frame…how and why this is happening.…To help us do this, we'll use our persona…