- Your challenge was to create a five Es experience model…based on visiting a restaurant for the first time.…I asked you to identify some strengths and weaknesses…of the experience and find possible opportunities…for design to improve it.…I hope you enjoy this challenge…and had some good food along the way.…Let' take a look at my own solution.…You can download my file here,…or go along with what's on screen.…Entice, for the positive remarks I noted that…is was close to the concert venue.…
We had heard good things about it.…We liked the style of food it served, tapas.…It was a big night out for us,…and we wanted to eat some place a little nicer.…It had a fun name.…It was newly opened…in a area where a lot of other good restaurants…have been popping up.…For negative enticements,…there was a huge sign outside…almost screaming at us to come inside.…It looked very crowded from the outside,…and we worried that we'd be able to get a table.…It also looked very small.…Now, let's look at enter.…For positive comments I noted,…
Released
2/24/2015- Using research to add value and credibility to design work
- Understanding the different types of research
- Choosing research tools
- Creating a research plan
- Presenting research
- Using research to begin the design process
Skill Level Beginner
Duration
Views
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Introduction
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Welcome50s
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Challenges21s
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1. Why Design Research Matters
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2. Understanding Different Research Methods
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Market research2m 57s
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Ethnographic research4m 2s
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3. Tools for Design Research
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Literature review4m 32s
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Competitive analysis4m 4s
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Observational note-taking5m 29s
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Photo ethnography4m 23s
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Questionnaire/survey6m 6s
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Interview5m 56s
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Focus group5m 9s
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4. Creating a Design Research Plan
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Research process overview7m 41s
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5. Synthesizing and Presenting Your Findings
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Information frameworks3m 41s
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Experience model: The 5 Es4m 38s
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6. Using Research to Inform Design Solutions
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Conclusion
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Final thoughts3m 24s
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Additional resources1m 57s
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Video: Solution: Synthesizing and identifying design opportunities