Reignite your design process: Be a better designer

- Let's continue our discussion of design research…by considering how it can impact that way you design,…and ultimately what your own solution will be.…Research can have a great impact on your process,…and process, in turn, has a great effect on…how and what you design.…Here are some of the questions I'd like you…to ask yourself about your design process.…I'll answer them as well.…Do you approach every problem with the utmost confidence?…No, in fact, if I'm being honest with myself,…most of the problems I work on intimidate me to some extent.…

My confidence comes from an understanding of the problem,…and without that, my designs suffer.…I'm still haunted by one particular job I worked on,…a website I designed for a bridal shoes company.…Not knowing anything about brides…or the customers who shopped at the store,…I made a series of uneducated decisions…and ended up creating a solution that,…frankly, I wish I could forget.…Do you follow the same exact design process…no matter what the project is?…Sometimes.…It's an easy trap to fall into.…