From the course: Graphic Design History: The Arts and Crafts Movement
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Recap
From the course: Graphic Design History: The Arts and Crafts Movement
Recap
- The Arts and Crafts movement was the first major movement in graphic design history. It was the genesis of our contemporary design practice. For the first time, design was lifted above being simply a trade, and recognized as an art form. What began as a reaction to the machine-driven mass production of the Industrial Revolution evolved into a fluid and all-encompassing profession. The course of this Industrial Revolution was toward faster, cheaper, and larger quantities. Quality was missing, and the pride of labor disappeared. William Morris, Edward Burne-Jones, and John Ruskin saw this trend and challenged it. They promoted an ideal closer to Medieval England and an agrarian past. Rather than a social structure of very rich factors owners and poverty-ridden workers, these early leaders of the movement suggested a system of apprentices and masters, working with pride and handmade items. The result was a body of work across all media, graphic design, architecture, furniture, product,…
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