Questionnaire/survey

Most of you have probably participated in a survey…or questionnaire of some kind.…By doing so, you are helping a researcher gather data.…A survey is a research tool that collects demographics:…fact-based information.…And psychographics: opinion-based information.…What makes them unique is that they use a sample audience…as a means to represent a larger population.…Think of it as a way to summarize information about an…entire group without having to speak to each and every…person in it.…Now you might have noticed that I mentioned both…the questionnaire and a survey.…

Questionnaires and surveys are two very similar things…and the words are often used interchangeably.…For the sake of our discussion,…we’ll draw one simple distinction between the two.…Surveys are administered by a researcher…asking the questions verbally.…Through either the telephone or in person.…Questionnaires, ask participants to respond on their own.…Usually through an online form or a paper document.…For the rest of our discussion…let’s use the term questionnaire,…