Most of you have probably participated in a survey…or questionnaire of some kind.…By doing so, you are helping a researcher gather data.…A survey is a research tool that collects demographics:…fact-based information.…And psychographics: opinion-based information.…What makes them unique is that they use a sample audience…as a means to represent a larger population.…Think of it as a way to summarize information about an…entire group without having to speak to each and every…person in it.…Now you might have noticed that I mentioned both…the questionnaire and a survey.…
Questionnaires and surveys are two very similar things…and the words are often used interchangeably.…For the sake of our discussion,…we’ll draw one simple distinction between the two.…Surveys are administered by a researcher…asking the questions verbally.…Through either the telephone or in person.…Questionnaires, ask participants to respond on their own.…Usually through an online form or a paper document.…For the rest of our discussion…let’s use the term questionnaire,…
Released
2/24/2015- Using research to add value and credibility to design work
- Understanding the different types of research
- Choosing research tools
- Creating a research plan
- Presenting research
- Using research to begin the design process
Skill Level Beginner
Duration
Views
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Introduction
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Welcome50s
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Challenges21s
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1. Why Design Research Matters
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2. Understanding Different Research Methods
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Market research2m 57s
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Ethnographic research4m 2s
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3. Tools for Design Research
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Literature review4m 32s
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Competitive analysis4m 4s
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Observational note-taking5m 29s
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Photo ethnography4m 23s
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Questionnaire/survey6m 6s
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Interview5m 56s
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Focus group5m 9s
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4. Creating a Design Research Plan
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Research process overview7m 41s
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5. Synthesizing and Presenting Your Findings
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Information frameworks3m 41s
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Experience model: The 5 Es4m 38s
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6. Using Research to Inform Design Solutions
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Conclusion
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Final thoughts3m 24s
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Additional resources1m 57s
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Video: Questionnaire/survey