- In this section we're going to discuss another…research method called market research.…For those of you that's familiar with research…and design, the term market research…might resonate with you.…Market research studies human behavior…towards a market-based economy.…In essence, it's research aimed at understanding…how human connect to goods, services and experiences.…For instance, what colors, textures and styles…are we drawn to?…Will this advertisement appeal to us?…Are we ready for this new version of a product?…Market research talks about people…in the context of being a consumer…and its primary goal is to connect consumers…to products, services or experiences…through a means of visual communication and design.…
Let's say we're part of a team that has been…asked to develop and brand a bike share system…for a major metropolitan city.…One effective way we might conduct market research…is to carry out a demographic study in order…to understand if our city would support this system.…Demographics are collections of data…
Released
2/24/2015- Using research to add value and credibility to design work
- Understanding the different types of research
- Choosing research tools
- Creating a research plan
- Presenting research
- Using research to begin the design process
Skill Level Beginner
Duration
Views
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Introduction
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Welcome50s
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Challenges21s
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1. Why Design Research Matters
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2. Understanding Different Research Methods
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Market research2m 57s
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Ethnographic research4m 2s
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3. Tools for Design Research
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Literature review4m 32s
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Competitive analysis4m 4s
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Observational note-taking5m 29s
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Photo ethnography4m 23s
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Questionnaire/survey6m 6s
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Interview5m 56s
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Focus group5m 9s
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4. Creating a Design Research Plan
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Research process overview7m 41s
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5. Synthesizing and Presenting Your Findings
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Information frameworks3m 41s
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Experience model: The 5 Es4m 38s
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6. Using Research to Inform Design Solutions
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Conclusion
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Final thoughts3m 24s
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Additional resources1m 57s
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Video: Market research