Market research

- In this section we're going to discuss another…research method called market research.…For those of you that's familiar with research…and design, the term market research…might resonate with you.…Market research studies human behavior…towards a market-based economy.…In essence, it's research aimed at understanding…how human connect to goods, services and experiences.…For instance, what colors, textures and styles…are we drawn to?…Will this advertisement appeal to us?…Are we ready for this new version of a product?…Market research talks about people…in the context of being a consumer…and its primary goal is to connect consumers…to products, services or experiences…through a means of visual communication and design.…

Let's say we're part of a team that has been…asked to develop and brand a bike share system…for a major metropolitan city.…One effective way we might conduct market research…is to carry out a demographic study in order…to understand if our city would support this system.…Demographics are collections of data…