Ethnographic research

- In this movie we're gonna discuss…a research method called ethnography.…Ethnography is used to understand the connection…between human behavior and culture,…such as "how do people behave in a given environment."…Let's consider people and environment for a moment.…What we're talking about here is context:…a particular group of people connected together…by a shared social, cultural, or environmental experience.…Now this could be mechanics in a garage,…teachers in a classroom, senior citizens…at an ATM machine, runners in a marathon,…or young students using the internet at school.…

These are all specific contexts…that ethnography can help study.…Ethnography is a qualitative research method…that relies on the researcher to put him or herself…in the mindset of the user and the context being studied.…Think about the people closest to you for a minute.…They might be your friends, family, co-workers,…and think about all their varying behaviors,…their likes, dislikes, and attitudes.…Now, think about trying to put yourself in their shoes…