- In this movie we're gonna discuss…a research method called ethnography.…Ethnography is used to understand the connection…between human behavior and culture,…such as "how do people behave in a given environment."…Let's consider people and environment for a moment.…What we're talking about here is context:…a particular group of people connected together…by a shared social, cultural, or environmental experience.…Now this could be mechanics in a garage,…teachers in a classroom, senior citizens…at an ATM machine, runners in a marathon,…or young students using the internet at school.…
These are all specific contexts…that ethnography can help study.…Ethnography is a qualitative research method…that relies on the researcher to put him or herself…in the mindset of the user and the context being studied.…Think about the people closest to you for a minute.…They might be your friends, family, co-workers,…and think about all their varying behaviors,…their likes, dislikes, and attitudes.…Now, think about trying to put yourself in their shoes…
Released
2/24/2015- Using research to add value and credibility to design work
- Understanding the different types of research
- Choosing research tools
- Creating a research plan
- Presenting research
- Using research to begin the design process
Skill Level Beginner
Duration
Views
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Introduction
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Welcome50s
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Challenges21s
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1. Why Design Research Matters
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2. Understanding Different Research Methods
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Market research2m 57s
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Ethnographic research4m 2s
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3. Tools for Design Research
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Literature review4m 32s
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Competitive analysis4m 4s
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Observational note-taking5m 29s
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Photo ethnography4m 23s
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Questionnaire/survey6m 6s
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Interview5m 56s
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Focus group5m 9s
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4. Creating a Design Research Plan
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Research process overview7m 41s
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5. Synthesizing and Presenting Your Findings
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Information frameworks3m 41s
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Experience model: The 5 Es4m 38s
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6. Using Research to Inform Design Solutions
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Conclusion
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Final thoughts3m 24s
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Additional resources1m 57s
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Video: Ethnographic research