- I once asked a designer…to work on a draft for a signage program at a hospital.…He came back with a solution…that was experimental and energetic.…He explained the design conceptually.…It had something to do with a person in public space.…Unfortunately, as hip as it was,…nobody would ever find a stairwell or exit.…Grids and proportions are all…at the heart of environmental graphics.…In signage, we want to quickly identify a sign…and find the information.…
When I begin a signage project,…I look first at the architecture.…Is there a consistent proportion in the design?…Once I find this, I use that proportion…as the basic shape on all signs.…The next step is to define a grid…within that proportion.…I don't want type moving all around…from one sign to the next.…I want it to be in the same place every time.…Think about room identifier signs.…For example, you want to know…which conference room is the right one…at a glance.…
This grid is then enlarged and duplicated…to accommodate different types of signs.…The typography is scaled proportionately with the sign.…
Author
Released
6/4/2015- Why grids and proportions?
- The elements of a grid
- The types of grids
- Designing a master grid
- Asymmetrical vs. symmetrical grids
- Working with column and modular grids
- Managing multiple grids
- Designing posters with a grid
- Using grids in other design projects
Skill Level Beginner
Duration
Views
Related Courses
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Introduction
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Welcome1m 32s
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1. Basics
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Why grids and proportions?2m 17s
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Proportion: The square2m 11s
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Symmetry and asymmetry2m 57s
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2. The Pieces
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The elements of a grid2m 28s
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Types of grids2m 15s
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Which grid is right?1m 56s
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Design process2m 15s
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3. Books
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Working with the content2m 13s
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Symmetrical grids2m 28s
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Asymmetrical grids2m 19s
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4. Publications and Magazines
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Column and modular grids2m 14s
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Working with complex content2m 43s
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Multiple grids2m 39s
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Unexpected grid systems2m 5s
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5. Posters
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Designing the poster grid2m 21s
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Working with the content2m 11s
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Typographic posters3m 36s
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Alternative concepts2m 14s
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6. Other Formats
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Environmental grids2m 9s
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Inspiration3m 11s
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Conclusion
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Recap2m 8s
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Video: Environmental grids