From the course: Layout and Composition: Grids
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Designing the poster grid
From the course: Layout and Composition: Grids
Designing the poster grid
- Posters are meant to grab the viewer's attention and communicate a clear message. Brochures and publications do a different job. They provide more complex information. So, let's proceed with the assumption that a poster is not simply a giant brochure. Since we don't need to create a structure for large amounts of text and imagery, the poster grid can be simplified. This however, is another instance where the proportions are critical. Joseph Mueller Brockman, one of the greatest poster designers based his grid system on the golden section. He aligned typography and imagery to work within these proportions. The results led to powerful and clear messages and posters that stand out in a crowded visual environment and are aesthetically harmonious. When I use the golden section on a poster I don't adhere to it as religiously, but apply it as a general guide, A modular grid based on squares or rectangles is another good option for a poster. This creates a structure to maintain consistent…
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