Design process

- I could talk about the conceptual dynamics of a grid,…and the process to design it, and sound very smart.…But when I start working on a project, my process…for designing the grid structure isn't that complicated.…Let's assume I know what my message is,…and I've decided what format is best.…My first step will be to map out all of the pages…in a publication or content on a poster, in a sketch.…This works to do a rough organization before I commit…the time to pour the copy into the file, and place images.…

Once I know my basic layout, I begin working with a grid.…Now here's the part that is far less complicated…than you might expect.…If you are using Adobe InDesign, start with a basic grid.…Mine is almost always the same.…I begin with margins of similar sizes.…I like to leave extra space on the bottom…to place the page numbers, and because it has…a better visual balance.…Next, I work with a basic six column structure.…This gives me the flexibility to use all six individually,…or run content across the columns.…