Join Andy Schwanbeck for an in-depth discussion in this video Competitive analysis, part of Learning Design Research.
- A competitive analysis is a tool used to evaluate…the strengths and weaknesses of an…organization's competition.…This helps you to determine three basic things.…Let's say you're opening a new ice cream shop…and you visit some competing stores…to take a look at how they work.…The first thing you can learn from a competitive analysis…is what not to do.…The cones at this shop break before the customers…are able to finish eating the ice cream.…Then you can learn what the existing standard is.…Most ice cream shops offer a comfortable place to sit down,…maybe your shop should too.…
Finally, you learn what the potential is to become better.…Your competitor only offers six flavors of ice cream.…Maybe your store should offer more.…Let's look at another example…that will help you explain how this works…in a design research process.…Let's say you've been hired to design a website…for a small furniture company.…They have an established business…that has been operating successfully…for the past twenty six years.…But they've never had a website.…
Andy Schwanbeck
Peni Acayo
Released
2/24/2015- Using research to add value and credibility to design work
- Understanding the different types of research
- Choosing research tools
- Creating a research plan
- Presenting research
- Using research to begin the design process
Skill Level Beginner
Duration
Views
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Introduction
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Welcome50s
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Challenges21s
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1. Why Design Research Matters
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2. Understanding Different Research Methods
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Market research2m 57s
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Ethnographic research4m 2s
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3. Tools for Design Research
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Literature review4m 32s
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Competitive analysis4m 4s
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Observational note-taking5m 29s
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Photo ethnography4m 23s
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Questionnaire/survey6m 6s
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Interview5m 56s
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Focus group5m 9s
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4. Creating a Design Research Plan
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Research process overview7m 41s
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5. Synthesizing and Presenting Your Findings
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Information frameworks3m 41s
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Experience model: The 5 Es4m 38s
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6. Using Research to Inform Design Solutions
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Conclusion
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Final thoughts3m 24s
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Additional resources1m 57s
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Video: Competitive analysis