- A publication such as an annual report,…brochure, or company booklet,…will typically have more varied content than a book.…Trying to fit introductions, letters from the CEO,…diagrams, texts, and all types of images…into a simple grid is challenging.…I don't suggest doing that.…The grid in this instance needs to be more flexible,…and allow for unexpected elements that may only appear once.…In the case of a magazine, or series of publications,…you need a grid structure that anticipates needs…before you know the content.…
One approach is a column structure with hang lines.…Set up a grid on the master page with multiple columns.…Rather than adding six columns, double that and make 12.…This gives you more options…without changing the proportions.…The same holds true for the hang lines.…Instead of six, try 12.…You still need to maintain consistency of placement…and style of the content, but this more complex structure…simply makes that easier.…
Another approach, if the information is quite complex,…is to work with a modular grid.…
- Why grids and proportions?
- The elements of a grid
- The types of grids
- Designing a master grid
- Asymmetrical vs. symmetrical grids
- Working with column and modular grids
- Managing multiple grids
- Designing posters with a grid
- Using grids in other design projects
Skill Level Beginner
2. The Pieces
4. Publications and Magazines
6. Other Formats
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