- The 5E's experience model is a great tool…for organizing what happens in an experience…into five distinct categories,…entice, enter, engage, exit and extend.…In this challenge you'll use the 5E's…to document an experience,…and try to identify possible design opportunities.…To do this, you'll need to put yourself in an…experience that you're unfamiliar with.…I suggest trying a new restaurant.…Now the type of restaurant doesn't matter,…it could be anything from a food truck…to a five star French bistro.…
Starting with a new experience…will force you to behave and interact naturally,…rather than reacting to any sort of familiarity…you have with a routine of something…you've done before.…Your first objective is to record your observations…of what it's like for you to eat at a new restaurant.…Remember the five categories.…As you choose a place to go, arrive, go inside,…get and eat your food, and leave,…try to record as much information…throughout the process as possible.…If you rely on your memory…you might forget something important.…
Released
2/24/2015- Using research to add value and credibility to design work
- Understanding the different types of research
- Choosing research tools
- Creating a research plan
- Presenting research
- Using research to begin the design process
Skill Level Beginner
Duration
Views
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Introduction
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Welcome50s
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Challenges21s
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1. Why Design Research Matters
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2. Understanding Different Research Methods
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Market research2m 57s
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Ethnographic research4m 2s
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3. Tools for Design Research
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Literature review4m 32s
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Competitive analysis4m 4s
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Observational note-taking5m 29s
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Photo ethnography4m 23s
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Questionnaire/survey6m 6s
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Interview5m 56s
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Focus group5m 9s
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4. Creating a Design Research Plan
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Research process overview7m 41s
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5. Synthesizing and Presenting Your Findings
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Information frameworks3m 41s
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Experience model: The 5 Es4m 38s
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6. Using Research to Inform Design Solutions
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Conclusion
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Final thoughts3m 24s
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Additional resources1m 57s
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Video: Challenge scenario: Synthesizing and identifying design opportunities