- In this challenge we'll take our descriptive notes…from the previous challenge and use them…to practice writing effective interview questions.…If you don't have your own descriptive notes,…you can work from my notes located in the…Exercise Files folder here.…Before you can write effective interview questions,…you must have an idea of what you're trying to learn.…From the last challenge, remember we're trying…to discover more about how the layout…of a grocery store affects how and what people purchase.…We've already went to a store and observed…two different people shopping:…Participant A, the structured shopper with a list…in hand, suddenly veered off track…or made impulse purchases,…and Participant B, the wanderer without a list,…randomly looking for items back and forth through the store,…making some impulse purchases.…
Now let's use those observations…to inform our interviews and dig a little deeper…into this problem.…You'll begin this challenge by reading back…through your descriptive notes, looking for…
Released
2/24/2015- Using research to add value and credibility to design work
- Understanding the different types of research
- Choosing research tools
- Creating a research plan
- Presenting research
- Using research to begin the design process
Skill Level Beginner
Duration
Views
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Introduction
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Welcome50s
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Challenges21s
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1. Why Design Research Matters
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2. Understanding Different Research Methods
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Market research2m 57s
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Ethnographic research4m 2s
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3. Tools for Design Research
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Literature review4m 32s
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Competitive analysis4m 4s
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Observational note-taking5m 29s
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Photo ethnography4m 23s
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Questionnaire/survey6m 6s
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Interview5m 56s
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Focus group5m 9s
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4. Creating a Design Research Plan
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Research process overview7m 41s
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5. Synthesizing and Presenting Your Findings
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Information frameworks3m 41s
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Experience model: The 5 Es4m 38s
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6. Using Research to Inform Design Solutions
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Conclusion
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Final thoughts3m 24s
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Additional resources1m 57s
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Video: Challenge: Writing good interview questions