- In the past chapter, we've gone over a number…of research methods and discussed how they work best…for different problems.…It's not always easy to recognize which to use,…so in this challenge we'll focus on just that,…choosing the right methods for the job.…Your objective for this challenge…is to carefully consider each research problem…presented to you,…and identify one or more research methods…that should be used in order to reach a solution.…Go through each scenario and ask yourself…if the problem is seeking something broad or specific,…numbers and statistics or opinions and beliefs,…information about consumer behavior or human behavior.…
It might be helpful to make a short list of the qualities…for each research method we've discussed.…This could help you work through the challenge,…such as quantitative research…is number, statistics, and measurements,…and objective data.…You can find the files for this challenge…in the Exercise Files folder here.…You may record your answers in any format you wish.…This challenge should take about 15 minutes to complete.…
Released
2/24/2015- Using research to add value and credibility to design work
- Understanding the different types of research
- Choosing research tools
- Creating a research plan
- Presenting research
- Using research to begin the design process
Skill Level Beginner
Duration
Views
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Introduction
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Welcome50s
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Challenges21s
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1. Why Design Research Matters
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2. Understanding Different Research Methods
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Market research2m 57s
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Ethnographic research4m 2s
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3. Tools for Design Research
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Literature review4m 32s
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Competitive analysis4m 4s
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Observational note-taking5m 29s
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Photo ethnography4m 23s
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Questionnaire/survey6m 6s
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Interview5m 56s
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Focus group5m 9s
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4. Creating a Design Research Plan
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Research process overview7m 41s
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5. Synthesizing and Presenting Your Findings
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Information frameworks3m 41s
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Experience model: The 5 Es4m 38s
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6. Using Research to Inform Design Solutions
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Conclusion
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Final thoughts3m 24s
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Additional resources1m 57s
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Video: Challenge: Choose which research methods to use