From the course: Graphic Design History: The Arts and Crafts Movement

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Bruce Rogers

Bruce Rogers

From the course: Graphic Design History: The Arts and Crafts Movement

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Bruce Rogers

- Bruce Rogers is recognized as one of the greatest book designers of the 20th century. He was urbane, scholarly, and meticulous. Throughout his life, he maintained a preference for classical typography, and rejected modernism. During the second-half of the 20th century, he was disregarded, or deemed irrelevant, as the international style of modern design and sans-serif fonts moved to the forefront, but we can look back now, without that prejudice, and recognize the incredible brilliance of Rogers. Like Frank Lloyd Wright, Rogers was born in the Midwest. He studied to be an artist at Purdue University, but after seeing work from William Morris's Kelmscott press, Rogers moved to Boston to learn about book design and making. In 1895, he began designing books for the Riverside Press, using Morris's theories and techniques. He printed on hand-made papers, and favored classical forms, symmetry, and order. He traditionally used classic fonts, such as Caslon, Baskerville, and Garamond, but…

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