- A grid does not always need to be…a clear structure of columns and hang lines.…There are alternative approaches…that rely on experimentation or intuition.…These are no less valid than the traditional grid.…Like all projects, the approach…is defined by the communication.…The basic concept of a grid is to create cohesive structure.…Imagine that your client is an experimental…school of architecture.…Applying a rigid and traditional solution…will not communicate radical new ideas.…
The solution is to use alternative structural ideas.…You might base the grid on something specific to the client.…Maybe the shape of the building provides the grid.…From this, you can create a grid that is not like any other.…The angles of the grid will provide the illusion of space…and can be dynamic and dramatic.…When I work in this method, I design the poster…based on a traditional, modular grid,…and then skew everything together to make the perspective.…
Another concept is to create a set of rules…before beginning to design.…For example, I'd write out the rules first…
- Why grids and proportions?
- The elements of a grid
- The types of grids
- Designing a master grid
- Asymmetrical vs. symmetrical grids
- Working with column and modular grids
- Managing multiple grids
- Designing posters with a grid
- Using grids in other design projects
Skill Level Beginner
2. The Pieces
4. Publications and Magazines
6. Other Formats
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