Join Craig Smallish for an in-depth discussion in this video What is a creative strategist?, part of Insights on Illustration with Craig Smallish.
A creative strategist is somebody with answers. Na, not answers you might expect. Answers, though, that are I wouldn't say they're correct, because that's a little presumptuous. But unique answers. Very unique. As unique as you could possible imagine. So that, and that's that's the creative part of it. The strategist is trying to figure out, okay if we come up with, you know, let's say we have a project, okay? We view a project as a problem. There's a problem, we have to solve it.
What is the solution we come up with? So, ideally a creative strategists is going to go, going to come up with as many different answers as possible, Okay? So here's our problem, AKA, project. Let's say we come up with 10, 12, 20 different answers, possible solutions to this. The strategy is then okay, which one is the best? Which is going to give us the best advantage to answer that, right? Which image, which image me as an illustrator, which is going to give me the best advantage? And the client the best advantage in the end.
That's what a creative strategist does.