frog's FEMA Disaster Relief Innovation

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frog's FEMA Disaster Relief Innovation
Video duration: 0s 24m 53s Appropriate for all


It can be a few days or a few weeks between the time when disaster strikes and relief organizations can respond; in the meantime, communities are left fending for themselves. FEMA wanted to make sure help was available before its workers arrived. So after Hurricane Sandy, the organization reached out to frog, a Manhattan-based design firm that had felt the effects of the disaster in its own backyard. Learn how frog's designers and artists paired with government officials to draft a plan that bridges the gap between informal and formal relief efforts, and make sure communities are prepared ahead of time. Their print playbook for implementing community-run disaster recovery centers (DRCs) proves that design can help solve problems even on the largest scale.



- We were invited into a round table discussion with FEMA's Field Innovation team to discuss the events of Sandy. This was the first time that a government agency such as FEMA approached a design agency such as Frog. - We've identified key ways that FEMA can work with communities ahead of time to really prepare for a response. We bring a lot of different people with different mindsets into one room and get them to start to think about creative solutions to a problem.

- In this case you take people from the federal government, from FEMA, to sort of bring them together in an environment in which they feel comfortable as part of a creative process to shift the dynamics for how FEMA works. - Often creating some kind of artifacts like a book is a great way to make sure that an idea has legs. - With the design of the book, we wanted it to be approachable and minimal and something that can be taken seriously. The more clarity that we could bring to the disaster recovery experience, the better a job we would do.

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