In depth: HOW poster process

(NOISE) I've been attending the How Design conference and I've gotten to know Neenah Paper. They always have a booth there. I came up with the idea for a promotional that they could do where I would coordinate pulling together like five really good designers and have each of them Design a poster. I'm playing off of the whole saying that life is too short for bad art. And so my design is just a collage pattern of everything and anything regarding life in general. And so now I'm just sketching out what those images could be. All of these, but there's definitely some in here that I feel are stronger than others. So this is all about just capturing the idea at this stage. And then from here, I'll take these back to my studio and I'll draw them out in a more refined form that will give me something I can build from digitally. This poster's all about inspiring designer, so I just had a lot fun with it. I'm all over the map, thematic-wise. this specific one is sasquatch, big foot carrying an umbrella. So I wouldn't want to scan this in and go into Illustrator and try to build it in vector form, just because I haven't refined it. I don't know the exact shapes I'm trying to create, so there'd be some guess work there. And you want to remove the guess work. I'll sit here, and I'll refine it, and I'll just work out those shapes, and redraw it, until I have a refined form. I usually scan it in around 600dpi just so it's nice and clear. Then it's simply a matter of placing it within Adobe Illustrator, and I start building out that artwork. I'll basically compile them into an arrangement that forms the, the background for the poster design. I didn't want to do a poster that was so centric to designers, and had all these themes about graphic design. So, I purposely picked subject matter that just applies to all kinds of things in life. Just to reinforce the idea that, whatever aspect of life that you enjoy, that's what's going to help fuel your creativity, so that's kind of the, the gist behind my concept for this poster.