Author
Troika Design Group
Released
1/30/2009
Get an inside view behind the making of ABC TV's fall promotional and brand image campaign, and watch a 60-second spot that showcases the network's prime-time shows. See how top branding agency Troika Design Group works with Mike Benson, ABC Entertainment's senior vice president of marketing, advertising, and promotion, to develop a visual interpretation of the network's brand identity. Troika shows how they apply their "liquid light" creative platform to a wide range of programs and actors. Learn how Troika integrated a variety of special effects with live-action footage of the network's stars in this installment of Start to Finish.
Skill Level Appropriate for all
21m 32s
Duration
53,272
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(upbeat music)
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Start to Finish
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Introduction30s
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Defining the project goals2m 14s
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Delivering the final product3m 22s
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Troika's ABC brand campaign1m 42s
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Video: Introduction