Author
Troika Design Group
Released
1/30/2009
Get an inside view behind the making of ABC TV's fall promotional and brand image campaign, and watch a 60-second spot that showcases the network's prime-time shows. See how top branding agency Troika Design Group works with Mike Benson, ABC Entertainment's senior vice president of marketing, advertising, and promotion, to develop a visual interpretation of the network's brand identity. Troika shows how they apply their "liquid light" creative platform to a wide range of programs and actors. Learn how Troika integrated a variety of special effects with live-action footage of the network's stars in this installment of Start to Finish.
Skill Level Appropriate for all
21m 32s
Duration
58,373
Views
Show More
Show Less
(upbeat music)
Resume Transcript Auto-Scroll
-
Start to Finish
-
Introduction30s
-
Defining the project goals2m 14s
-
Delivering the final product3m 22s
-
Troika's ABC brand campaign1m 42s
-
Show MoreShow Less
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.
Share this video
Embed this video
Video: Introduction