Follow the founders of Title Case, a business and workshop dedicated to the love of the letterform, as they put pencil to paper and ink to brush in pursuit of the letter that's uniquely their own.
Jessica Hische: What so freeing about lettering and type is that if you understand the elements that compose lettering and type, the world is your oyster. (music playing) Erik Marinovich: Within letterforms, there is so much room for exploration that it never gets old. (music playing) Jessica Hische: I knew that these were going to be type-driven covers or lettering-driven covers, so we almost always started with the lettering first and the ornamentation second. (music playing) Erik Marinovich: While I was working on this project, I had just left a pen out overnight on my desk.
It was completely dried out, and then when I started to go to town, I realized, oh my God, I am totally on to something. So it's one of those mishaps that ended up making it into the final cut. Jessica Hische: You could learn from everywhere. You can learn from sign-painting, you could learn from terrible design, you could learn from amazing design; but unless you are really looking, you can't learn. (music playing) Erik Marinovich: For each problem, I look it as just finding a new way to draw a letterform that I have probably drawn a thousand times, and to me that's what keeps me going.