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- [Voiceover] Pop Chart Lab takes complex data sets and conveys them in a comprehensive, but stylish way. - [Voiceover] We do infographics on posters, t-shirts, housewares. All of that grows out of our own interest. We try to think about, how can we invoke the sort of feel of the subject, and what the products going to look like on a wall. We tried to fill in some of the whitespace with actual pixels and sprites from a selection of games. It looked like, kind of a bandage solution, to making it a little more visually interesting.
- I think when people comment somewhere, that someone had way too much time on their hands when they see one of our charts, that makes me feel good. - That's a compliment, yeah.