Takes viewers to the very epicenter of TV network branding: behind the scenes at Troika Design Group.
(slow electronic music) - Troika's a design company that specializes in branding for television. - We pride ourselves in being a studio that solves each project from a unique point of view, a creative point of view. - It's really groundbreaking whenever you look at some of the other networks. It's shot completely different.
A lot of contrast in the face, a lot more dramatic lighting, so we thought that that was pretty groundbreaking. - What we do differently than just writing things up in a doc is we think about things visually. - One of the coolest things about Troika is we have a lot of fun, but we're also a really well-oiled machine. (slow electronic music)