Delivering the final product

Dan Pappalardo: Once everyone could see the elements coming together in post, I think the whole group took a sigh of relief and started to really enjoy it, sort of the magic of bringing all these crazy pieces together and creating this, this sort of amazing piece, this hallmark piece for the network. Michael Benson: That's one thing that the audience might take for granted, that when you look at it and you say, wow, that's cool, and it really works as a great communication device but all of the work that went into it from an artistic/design/technology standpoint, it was really amazing and it was a great process to actually look at and be part of because you really start to appreciate all the work that went into it, from the initial concept that 'let's create a brand campaign' to the multiple layers of how this had to work together to really create what became the ABC brand. Earl Jenshus: It was really nice to be involved in this big huge brand spot that involved all of their shows…