Take a trip to Salem, Oregon, and watch this master designer at work as he sketches his ideas and refines them in Adobe Photoshop and Illustrator. Then join Von at play as he trawls junkyards on the hunt for color, texture, and patterns to use in his designs. He also lets us in on his 5ive Minute Logo project, a tongue-in-cheek response to the rise of cheap online design clearinghouses that turned, ironically, into a great creative outlet. As he says, even if he wanted to make it, "life is too short for bad art."
Skill Level Intermediate
- [Voiceover] Every job I've had, I've used my drawing skills to solve design problems. It's like solving a graphic mystery. Before I ever touch the computer in terms of building my artwork, I already know pretty much what the design is gonna look like. It removes the guesswork and it becomes more of craftsmanship. Fiveminutelogo.com is a good creative exercise for me because it forces me to not over think things.
I think it's always good to step outside of your normal routine and expand how you work. Texture exploring for me, it's a creative exercise. As much as I like digital artwork, it can come off too clean, too perfect. Textures gives humanity to digital art. Turn it so we can shoot that and make sure you get the whole board. Most designers, when they step outside of the context of their work, they're gonna discover new worlds of opportunity.
(midtempo instrumental music)