Join Sue Jenkins for an in-depth discussion in this video Using contrast to set areas of interest, part of Design Aesthetics for Web Design (2013).
The first of the ten principles of a design we'll examine is contrast.…If you think about what the word contrast means,…comparing two or more things and noticing their differences, you…get a rough idea of how it can be used…in terms of design to create visual areas of interest.…In formal terms, contrast is the juxtaposition of…opposing elements by way of using different colors, tones,…directions, lines, shapes, et cetera to show emphasis.…Creating contrast is a skill that often develops over time.…
However, you can jump start your own use of it by paying attention to your…site's content, and deciding in advance the…relative importance of each element in your design.…Which parts should be highlighted? Logo, header, navigation?…Banner, side bar, news item.…Side bar, featured items, article, search bar, gallery, footer.…No two sites are the same.…And every client will have specific needs.…If you know in advance which areas need contrast,…this can help inform and improve your design process.…
To help site visitors stay focused on the most important part of a…
- Understanding aesthetics
- Picking harmonious colors
- Structuring your layout
- Using space to organize your design
- Communicating with the right fonts
- Aligning objects to achieve balance
- Adding movement with scrolling and animation
- Achieving proportion by scaling objects and text
- Creating CSS for different devices
Skill Level Beginner
1. What Is Aesthetics?
2. Using Elements of Design
3. Incorporating Principles of Design
4. Foundations of Designing for the Web
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