Join Sue Jenkins for an in-depth discussion in this video Using border styles to add rhythm and repetition, part of Design Aesthetics for Web Design (2013).
The next principle of design we will explore…is rhythm and repetition, which has to do…with how objects are placed within a web…layout and the overall flow of your design.…Rhythm and repetition occurs when one or more elements in…a design are repeated often enough to create a visual rhythm.…When considering this principle, it might be helpful…to think of it in terms of music.…For instance, you might have…a base line and a melody, each having its own distinct beat and flow.…
Similarly in design, there can be an…underlying structure paired with free flowing design elements.…At its core, rhythm and repetition helps to establish visual interest in a design.…And it often happens naturally when you repeat…similar elements, either regularly or irregularly within your layout.…Rhythm can be regular with even intervals flowing…like a series of geometric or organic shapes.…Or it can be progressive, where the elements grow or…shrink in some way, such as size, position, or color.…
In fact, some degree of variation of repetition often…
- Understanding aesthetics
- Picking harmonious colors
- Structuring your layout
- Using space to organize your design
- Communicating with the right fonts
- Aligning objects to achieve balance
- Adding movement with scrolling and animation
- Achieving proportion by scaling objects and text
- Creating CSS for different devices
Skill Level Beginner
1. What Is Aesthetics?
2. Using Elements of Design
3. Incorporating Principles of Design
4. Foundations of Designing for the Web
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