Join Sue Jenkins for an in-depth discussion in this video Tweaking color values to add contrast, part of Design Aesthetics for Web Design (2013).
The second of the 8 elements of design is value.…Which refers to the relative lightness or darkness of a color within a composition.…As with color, the values of colors you choose can also help to convey emotion…and meaning, as well as add contrast to define areas of interest in your designs.…For our purposes then, the definition of value is the degree of lightness or…darkness in a given color.…Referring again to the color wheel, we can see that pure colors in that whiter…center ring, and the values of each color…range inward and outward from light to dark.…
In other words, when we take a pure color and…add white, we get a tint, when we take a pure…color and add gray, we get a tone and when we…take a pure color and add black, we get a shade.…Some colors make us…instantly have positive or negative associations, or even particular emotions.…For example, pastel colors might make us happy, seem more feminine.…Or evoke thoughts of spring or Easter or babies.…Muted colors, by contrast, could seem sad or perhaps masculine.…
- Understanding aesthetics
- Picking harmonious colors
- Structuring your layout
- Using space to organize your design
- Communicating with the right fonts
- Aligning objects to achieve balance
- Adding movement with scrolling and animation
- Achieving proportion by scaling objects and text
- Creating CSS for different devices
Skill Level Beginner
1. What Is Aesthetics?
2. Using Elements of Design
3. Incorporating Principles of Design
4. Foundations of Designing for the Web
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