From the course: InDesign: Creating Animations

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Creating animated ads: Periodic elements

Creating animated ads: Periodic elements - InDesign Tutorial

From the course: InDesign: Creating Animations

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Creating animated ads: Periodic elements

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- When advertising leaps off the printed page and enters the world of digital publishing, animation can help you create engaging and memorable experiences for your advertising viewers. In this video, I'm gonna show you an example of animation that can be edited to your advertising. And hopefully, get some of your creative juices going. Let's take a look at this ad for a generic company that has, as part of its identity, something that can be rather mundane, the periodic table of elements. Let's see what a little animation can do for it. I'll show it to you in the Preview panel. Pulls you in, doesn't it? And it's actually fairly simple to construct. Let's look first at the Timing panel so we can see what order things go in. There are really only four elements animated here. There are two periodic element charts, a rectangle that comes in behind the primary logo, and then the primary logo. I'm gonna turn to the second page of this file, where nothing has been anmiated yet and show you…

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