Join Stefan Mumaw for an in-depth discussion in this video Purpose, part of Creativity: Generate Ideas in Greater Quantity and Quality.
…To practice creative problem solving you're going to…need three things, purpose, restriction, and motivation.…To illustrate this I'm going to take you…through a creativity test called Duncker's Candle Problem.…You have a candle, a box of tacks, and a book of matches.…Your goal is to fix the candle to the wall in such a…manner that when you light the candle, wax won't drip on the floor.…How would you solve this?…This is a test in functional fixedness, which is your…ability to see objects for purposes beyond their intended use.…
The proper solution to Duncker's candle problem is to…see the box of tacks as a box And tacks.…Dumping out the tacks, putting the candle in the box, and tacking it to the wall.…The creative problem solving involved in this exercise is to…see the box for a use beyond it's original purpose.…Purpose equals problem.…Without a problem to be solved, you cannot be creative.…This is the fundamental difference between creativity and artistry.…If a painter paints a beautiful painting she's creating art, but…
Author
Released
12/3/2013Skill Level Beginner
Duration
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Introduction
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Introduction1m 6s
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1. Creativity Basics
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The role of relevance3m 51s
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2. The Building Blocks of Motivation
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Purpose3m 46s
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Restriction4m 33s
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Motivation2m 41s
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3. The Role of Play in Creative Thinking
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The characteristics of play3m 31s
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Working creative muscles2m 48s
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Strategic play3m 7s
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4. Creative Hurdles
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Artistic vs. creative3m 29s
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Inspiration vs. motivation3m 36s
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Present vs. aware3m 41s
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Effort vs. value3m 48s
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Input vs. output: Part one2m 37s
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Conclusion
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Final thoughts3m 13s
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Video: Purpose