From the course: Developing Ideas and Advertising Concepts
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The rough concept retrospect
From the course: Developing Ideas and Advertising Concepts
The rough concept retrospect
Up to this point we've accumulated a pretty good stash of rough concepts for our solar panel project. Inevitably we'll have to pair those ideas down to one or two final solutions that we believe are going to be the most intriguing. Yet, versatile enough to adapt to a range of media choices. To make those selections we're going to review our inventory and assess its potential. Now, depending on what type of deadline and budget we're dealing with. There might be times when we really need to run with one concept. Fortunately, we have the luxury of a little time here. So, we're going to select two from our inventory. And move those to the next stage of development. The selection process is largely about personal preference. And if we've done this right. Meaning, we thoroughly researched the client. We've fleshed out numerous concepts. Then the choice should be relatively easy. So, now the questions are, are these concepts truly interesting? And, can we make them work in a number of…
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