Join Craig Smallish for an in-depth discussion in this video The importance of exploring variation (perspective, media selection, and stylistic approaches), part of Developing Ideas and Design Concepts.
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With the revised ad sketches completed for KinetiCo, now's a…great time to review the compositions and style choices we've selected.…For both concepts we're leaning away from using illustration and planning…on using photography to infuse an air of realism into our stories.…For our acoustic electric guitar duo, we're figuring on…positioning our camera at eye level for the print ad.…If we sketch the scene from eye level, it plants…the viewer directly across the campfire, witnessing the event first hand.…
It's almost as if the viewer is seated fireside.…I have some additional images here to use…as visual reference when composing a revised sketch.…We'll keep these photo references with the concept sketches…and if it ends up as our final selection.…We'll use them as our style guide during…the photo art direction process. As for our deserted island concept,…we've shifted the viewers perspective to that…of someone actually inside the rescue helicopter.…
In this case, I couldn't find a photo reference online that I was…
- What is concepting?
- Working with clients
- Doing your research
- Determining the core values of a product or service
- Using free association
- Building the written descriptives
- Using search engines to fuel ideas
- Flipping your ideas 180 degrees
- Creating a rough sketch
- Defining the refined sketch